How does Madcap connect with its Grand Rapids community?
Madcap has a deeply held belief of sowing back into the community that has supported us since the beginning. This takes a variety of forms, from hosting barista throw-downs, community events (like our upcoming Madcap Presents: GR Influencers), as well as seeking collaboration opportunities with like-minded organizations such as the Grand Rapids Art Museum, Terra Firma Bouldering Co., and Local First. We are always looking for those unique opportunities that coincide with our ethos and mission to share the Madcap experience with more people.
Why did you choose small-batch roasting?
Small-batch roasting gives us precise control over our roasting process and final product. Roasting in small batches allows us to track the variables over several roasts of the same coffee so we can make small alterations throughout each batch, yielding the finest expression of that coffee. This process ensures that our quality control measures are being met, as we cup and score every batch.
Which farmers have most impacted the course of Madcap?
There have been several relationships over the years that have had a profound impact on the trajectory of Madcap Coffee and what we do today. The Rodriguez Family is one of those relationships. Our story began with the first coffee we ever purchased, El Porvenir, Gloria Rodriguez’s Cup of Excellence winning coffee. Over the past decade, we’ve had the chance to exchange numerous visits with one another, partnering together to offer dozens of coffees across her and her family’s farms in Apaneca, El Salvador. Read more here, and check out this video we shot on one of our visits.