Loud Pow

A favorite joke among east coast skiers, “Loud Pow” refers to the sound of skis sliding over extremely hard ice, which is not uncommon in these parts where we make the best of every precious ski day. If you are out shredding the loud pow—you are ripping it up on an icy day. This very New England inside joke is the perfect name for a collaboration with another quintessential New England maker, Parlor Skis. We’ve teamed up with our friends at Parlor to bring you the perfect winter blend that’ll wake you up for first chair on any New England mountain. The best part about this collaboration is that Loud Pow benefits Elevate Youth, a Boston non-profit whose mission is to empower youth to explore the outdoors alongside mentors, sharing awe and the richness of our natural world. Elevate Youth runs year round programming with over 200 kids including activities like skiing, hiking, kayaking, surfing, and more. For every bag of Loud Pow sold, $2 will be donated to Elevate Youth.