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12 Coffees
New York, NY

Joe

Founded in 2003 by Jonathan Rubinstein, who was inspired to open a shop while walking through New York’s West Village, Joe Coffee helped pioneer the city’s third-wave movement. As it’s grown into a larger Long Island City roasting space, Joe’s shops remain welcoming gathering places for the community, while principles of quality, integrity, collaboration, and ethics come through in everything it does.

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12 Coffees
The Overnighter - 5 lb bag
Sweet & Smooth
The Overnighter - 5 lb bag
$85.00
The Overnighter
Sweet & Smooth
The Overnighter
$12.50
The Daily - 5 lb bag
Sweet & Smooth
The Daily - 5 lb bag
$85.00
The Amsterdam - 5 lb bag
Sweet & Smooth
The Amsterdam - 5 lb bag
$85.00
Nightcap House Decaf
Sweet & Smooth
Nightcap House Decaf
$18.85
The Amsterdam
Sweet & Smooth
The Amsterdam
$12.50
The Waverly - 5 lb bag
Syrupy & Smooth
The Waverly - 5 lb bag
$85.00
Benchmark
Syrupy & Smooth
Benchmark
$16.00
La Familia Guarnizo - 5 lb bag
Sweet & Inviting
La Familia Guarnizo - 5 lb bag
$100.00
The Waverly
Syrupy & Smooth
The Waverly
$16.25
La Familia Guarnizo
Sweet & Inviting
La Familia Guarnizo
$18.00
The Daily
Sweet & Smooth
The Daily
$15.50
Coffee Talk
About Joe

What makes New York a great coffee city?

In the city that never sleeps, coffee matters! New York’s taxi drivers, doctors and nurses, students, and chefs literally run on it. And with a thriving international community and culinary scene, many of those all-nighters are fueled by something more specialty than what’s at the corner bodega (though there’s plenty of that too!).

How did Joe get started?

After a few years of serving other brands’ coffee, the founders of Joe decided to try their hands at roasting in 2013. Since then, they have expanded to 19 cafes in New York and Pennsylvania, while roasting their coffee at Red Hook, Brooklyn’s Pulley Collective.

What is Joe’s signature roast style?

Joe tends to roast on the lighter side, seeking “to highlight the unique flavor profiles inherent in the coffees.” However, they also offer darker roasts for those who swig that way.