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New York, NY

Joe

Founded in 2003 in New York’s West Village, Joe Coffee Company helped pioneer the city’s third-wave movement. As it’s grown, Joe’s shops remain welcoming gathering places for the community, while principles of quality, integrity, collaboration, and ethics come through in everything it does.

Coffee Talk
About Joe

What makes New York a great coffee city?

In the city that never sleeps, coffee matters! New York’s taxi drivers, doctors and nurses, students, and chefs literally run on it. And with a thriving international community and culinary scene, many of those all-nighters are fueled by something more specialty than what’s at the corner bodega (though there’s plenty of that too!).

How did Joe get started?

After a few years of serving other brands’ coffee, the founders of Joe decided to try their hands at roasting in 2013. Since then, they have expanded to 19 cafes in New York and Pennsylvania, while roasting their coffee in Long Island City, Queens.

What is Joe’s signature roast style?

Joe tends to roast on the lighter side, seeking “to highlight the unique flavor profiles inherent in the coffees.” However, they also offer darker roasts for those who swig that way.