Red Rooster Coffee doesn’t do things by the book. When Rose McCutchan approached then fiancé Haden Polseno-Hensley about supplying coffee for her Floyd, Virginia café, the duo began roasting from a small space in the back of her mother’s bookstore. Guided by principles of sustainability and gender equality since 2010, this family-run company takes pride in inclusive hiring practices and making onsite childcare available for all of its employees.