We launched Act for All Coffee to make a meaningful impact on communities and advocate for equal rights and equitable opportunities for all. For every Act for All Coffee, we’ll donate $2 to a social justice cause of the roaster’s choosing. Joe Coffee’s Solidarity Blend will benefit the Emergency Release Fund.
“For starters, the two components that make up this blend are true indicators of the relationships we are invested in as a company, as well as the learning journey we’ve undertaken through defining our sourcing values. Through the partnership we have with the Veloso family in Brazil, with whom we have been working for just over one year, we have come to understand the mechanics of the global coffee trade. We’ve also learned how to appreciate intentional sustainability that considers economics and farmer livelihood as well as wildlife. Through getting to know the logistics partners responsible for the Congo Umoja, we learned more about the role of coffee within Congo. It’s part of our larger effort to understand our role in every supply stream where we work, in order to benefit others wherever possible. Learning about the role of coffee in Africa, by extension, through this purchase, showed us the importance of adequately teaching ourselves, our staff, and our community about the context behind our industry’s history and responsibility.”
“This coffee includes two components; the Brazil Veloso Moka Peaberry is a product sourced collaboratively with one of our biggest partners, the Veloso family. The Congo Umoja is a coffee purchased through a supply stream explicitly aimed at contributing to the Congolese peace movement and benefiting the communities where the coffee is produced. Umoja means ‘Solidarity’ in Swahili. We stand in solidarity with the communities that make it possible for us to share this blend with our customers, and we stand in solidarity with those in our community who are the most vulnerable to violence and discrimination."
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