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12 Coffees
Santa Cruz, CA


Named for an enthusiasm for making art, or in this case coffee, Verve was founded in 2007. Don’t be fooled by the laidback vibes of Colby Barr and Ryan O'Donovan’s West Coast base, this crew is serious about coffee. Today, its cafes can be found from LA to Tokyo, while still roasting on Verve’s vintage machinery in Santa Cruz.

Coffee Talk

How does Verve connect to its Santa Cruz community?

Why is buying fresh from roasters important?

How does Verve work at a farm level?