A Letter From Our CEO

A Letter From Our CEO

Our response to the coronavirus and how to support local roasters.
by Mike Lackman | March 19, 2020

Dear Trade Community,

As many of you have recognized, this is a very hard time for the roasters who we partner with, most of whom are small businesses. We are heartbroken by the financial impact this will have and the personal toll it will take on the coffee community.

That’s why we are putting all of our effort into supporting our roaster partners. Our platform is helping them transition huge parts of their business from retail and wholesale to online sales. Though we cannot make up for the impact that COVID-19 is having, we can do our part to bolster their businesses during this challenging time.

That’s Where You Come In…

  • You can support roasters by simply buying their coffee — whether by signing up for a coffee subscription to get recurring home delivery, or purchasing a la carte (which now includes 5 lb bags for those who want to stock up). This is a huge way that roasters reach new customers across the country.
  • Or, if you can, you can show your appreciation to roaster employees by donating here to funds set up to benefit those who have been laid off or furloughed. As a part of a fundraising drive that completed on April 15, Trade, along with its partner Chobani, is donating $40,000 across these funds.

As you’re spending more time indoors and shifting your whole routine, we want to be there for you with an unbroken supply of coffee, and with support to help you brew it.

  • We’re in daily contact with our roasters to ensure that the coffee you order is roasted in sanitary conditions, with the safety of the staff a top priority, and that it is delivered to you in a timely manner.
  • Since we know some of you may be new to brewing (or a little rusty), we’re listening to what you need help with and responding. Check out our blog, sign up for our newsletter, or follow us on Instagram for regularly updated brewing tips and live assistance.

I hope that we’re able to bring some joy to your new daily rituals. I personally find my morning pourover is like a mindfulness practice as I start my day. Perhaps it will also bring some solace to know that you’re still able to experience those moments of connection with each other and with our roasters as you sip your morning brew.

Stay safe, and stay connected.

Warmly, Mike CEO, Trade

Responding to COVID-19

Will my coffee order be delayed?

We are working closely with our roasters and making adjustments to ensure you get your coffee without any major disruption. We’re being nimble as facts on the ground change, but don’t worry, we’ll get you coffee! Our customer experience team is working hard to answer all questions and address additional concerns you may have. Reach out any time at support@drinktrade.com and they'd be happy to help.

What additional safety precautions are you taking?

Safety is the first priority of Trade and of our partners, so we’re taking all appropriate precautions to protect our teams and our customers. Our roasters are following health and safety standards, including mandatory handwashing practices, regularly disinfecting surfaces that come into contact with products and materials destined for customers, and employees being encouraged to stay home when feeling ill.

Where can I find out more about brewing from home?

Our blog is full of helpful tips, roaster stories, and easy-to-make recipes as a resource for all your home-brewing needs, and check out our new-and-improved brewing how-to's to brush up on step-by-step brewing instructions.

How can I help support local roasters?

This is a tough time for many of our roaster partners, so online sales mean a lot. You can also show your appreciation to roaster employees by donating here to funds set up to benefit those who have been laid off or furloughed.

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