The Best Coffee for Every Hour of Your Day

The Best Coffee for Every Hour of Your Day

A drink for all moods.
by Team Trade | April 04, 2020

At Trade, we believe there's a time and place for every coffee. While mornings may call for a rich, comforting batch of French press, we often crave something a bit more subtle when 2:00 pm hits.

And fresh coffee is nothing without great drinkware and barware to enjoy it from. So, we partnered with our favorite home essentials line, Snowe, to find the ideal serving companions for enjoying your coffee morning, noon, or night.

Here, we've created an easy-to-follow coffee routine, even on days when there's no schedule to be found.

Snowe morning

Morning: Hot Coffee

If you’re just getting started making coffee from home, the French press is an excellent place to begin. In fact, it's one of the easiest brew methods to master, with the steps being simply: grind coffee, pour water, wait four minutes, plunge, and serve. While drip coffee is a bit simpler — grind coffee, add to basket, flip a switch — if you like your coffee a bit thicker, with a bigger body, French press is the brew method for you.

That’s because French press uses a metal, rather than paper, filter — meaning it allows for a lot more oils in the brew and a fuller cup. As a bonus, there’s also the added ability to make a lot of coffee at a time, so it’s great for days when you need a little more than just one cup to get going.


  1. Preheat your French press by filling it with hot water from a kettle and discard
  2. Add about 67 grams of coarse ground coffee to the carafe
  3. Bloom your grounds to release extra gases by pouring enough water (200 degrees, or just off boil) to submerge and wait 30 seconds
  4. Fill the carafe the rest of the way with hot water (about 34 ounces total) and gently stir
  5. Place the lid on the French press, gently pressing the plunger down a bit so the mesh filter is just touching the top of the hot water
  6. When the timer reads four minutes, press your coffee plunger all the way down, until the coffee grounds are packed on the bottom
  7. Pour and enjoy

Drinkware Recommendations

Snowe Mugs, set of 4 ($40)

Snowe Espresso Cups & Saucers (saucer pictured), set of 4 ($48)

Snowe Short Tumblers, set of 4 ($48)

Coffee Recommendations

Greater Goods Pick Me Up ($18.85)

Dune House Blend ($18.85)

Joe The Daily ($18.25)

Snowe afternoon

Afternoon: Cold Brew

We are frequently asked how to make cold brew coffee. The truth is, it’s surprisingly simple to whip up delicious cold brew from the comfort of your own home.

Simply put, cold brew refers to coffee brewed using room temperature or cold water. Hot water can extract the particles of coffee out from the grind faster and more efficiently, which is why brew times are only a couple of minutes. When you use room temperature or cold water, it has to work that much harder to extract the particles of coffee, and therefore it has to sit in contact with the coffee for hours at a time.

Because the extraction is much more gentle, you’ll notice that cold brew generally doesn’t taste as acidic as hot coffee. It usually tastes smoother and less sharp, too.

Like French press, cold brew is an immersion brew method, where coarsely ground coffee sits in water for an extended period of time. There are countless ways to make it, but we recommend our Cold Brew Bags for the simplest, mess-free method. Here’s how:


  1. Fill one cold brew bag to the top (about 3 ounces) with coarse ground coffee
  2. Pull the drawstring tightly to seal contents
  3. Place the bag in a carafe
  4. Add 24 ounces of room temperature or cold filtered water to your container
  5. Cover and let sit at room temperature out of direct sunlight for 12 to 18 hours
  6. Remove the bag and pour concentrate over ice, water, or milk to dilute

Drinkware Recommendation

Snowe Short Tumblers, set of 4 ($48)

Snowe Carafe (not pictured), ($25)

Coffee Recommendations

Atomic Cold Brew ($15)

PT’s Cold Front Signature Blend ($18.85)

Augie’s Happy Medium ($18.85)

Snowe evening

Evening: Coffee Cocktail

With its soft extraction, your cold brew concentrate should last up to two weeks in your refrigerator. If you dilute your cold brew concentrate with cold water, expect your cold brew to only last two to three days. Fortunately, there are a number of things you can do with cold brew before then, like iced lattes, cold brew popsicles, and cocktails.

This recipe comes to us from NYC-based Cocktail Enthusiast and Amateur Home Bartender Alex Miller. A twist on a stiff classic, the Cognac and Coffee Negroni incorporates 18-hour cold brew for a deeper, richer flavor.


  • 3 oz coarse ground coffee
  • 32 oz water
  • 1 oz cognac
  • 1 oz red vermouth
  • 1 oz Campari (we used Campari Cask Tales for a nice oakiness)
  • 1 orange, sliced


  1. Fill a Cold Brew Bag with coffee
  2. Let it sit in water for up to 18 hours
  3. Pour 2 ounces of cold brew in a tumbler
  4. Combine with remaining ingredients
  5. Mix ingredients until cohesive
  6. Add fresh orange slice to garnish

Drinkware Recommendations

Snowe Short Tumblers, set of 4 ($48)

Snowe Espresso Cups & Saucers (saucer pictured), set of 4 ($48)

Coffee Recommendations

Gimme! Rally ($19.45)

City of Saints Nicaragua Jinotega Community ($20.30)

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